They’re trying to transfer the fans’ love of Braun onto Roman. The past doesn’t matter.
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"Eh this crowd is stupid. Everyone loves Roman."
Apparently, not a lotta people in Montreal watched the Greatest Royal Rumble.
That was anemic.
Face Bobby Roode is raw, unadulterated shit.
Vince feels the heel/face dynamic isn't all that important. Some fans are gonna cheer who they're gonna cheer for and boo who they're gonna boo for, but that doesn't mean it's any easier to take Roode in this role. It just doesn't suit him and it especially doesn't suit his gimmick.
I don't get 'Glorious' for a babyface, either. It's just so gaudy and ridiculous that it only works for a heel.