Summer of Punk

In short CM Punk was fed up with WWE and was going to walk out of the company with the WWE Championship. This was the hottest story in years because it had everything - one of the greatest promos of all time, two of the loudest pops of all time, and an excellent 5 star match.

What happens next? Rey Mysterio wins the WWE Championship on Raw, and a fresh and somehow babyface John Cena pins him for the title minutes later. Punk returns the next week and challenges Cena for the belt just two weeks later at the next PPV. There Kevin Nash costs Punk the title, and Alberto Del Rio cashes in MITB to become the new champion. Punk then loses to HHH for no reason, and most of his momentum is gone.

The Invasion

WWE has officially defeated WCW and basically owns all of wrestling. Now WCW is going to invade the WWE and take over.

So why did this fail? It was rushed and became all about the McMahons, and many of WCW's biggest stars were nowhere to be found. Look at the final team for WCW - Stone Cold, Kurt Angle, Booker T, Rob Van Dam, and Shane McMahon. 2 WWF guys, a McMahon, and 2 stars who were fine members but not on the level of Ric Flair, Hulk Hogan, or Sting for example. This was decent but could've been much bigger.

Anonymous Raw GM

For one year an anonymous person was the general manager of Raw. Who could it be? Stone Cold? The Rock?

Well no one because the story was dropped. 3 years later Santino Marella (uhhh... actually Santonio Holmes) discovers the GM was the leprechaun who lives under the ring. The leprechaun then bites Jerry Lawler in the butt. Seriously.

The Nexus

One night on Raw the "rookies" from the first season of NXT debuted and destroyed everything in sight. The ring, arena, announcers, wrestlers, etc. It was the most exciting ending to Raw in years. A couple of months later, John Cena and team WWE beats the Nexus, and that's basically it. Cena feuds with Nexus for a few months, but they're treated as a mild annoyance instead of a legitimate threat.

This was a fine story, but again it could've been much bigger. What if John Cena turned heel and was revealed as the leader? Ok Cena's not turning heel, but what about someone else like Jericho or Edge? Instead they rehashed the original attack, and it slowly lost its appeal until Cena overcame the odds. Again.