1: Hulk Hogan
Why is he here?
I don't think any other wrestler can lay claim to the accomplishments Hogan achieved, the lasting impact he has had on popular culture and his influence on bringing wrestling to a wide, mainstream audience across a multitude of nations. El Santo certainly managed it in Mexico, as did Rikidozan in Japan, but not to the same level as Hogan. You can argue until the cow's come home about how he was limited in the ring (he was actually a lot better than people gave him credit for) and how he was in the right place in the right time (as if that changes anything; Hogan got the rocket at the end of the day, and he undeniably ran with it. Other men could have easily caved in with that burden to bear, but Hogan didn't.), but I'm willing to wager, however indirectly that at least 99% of today's western wrestling audience have Hogan to thank for getting them into the medium. He, behind Vince McMahon is the reason why not only WWF/E, but all of wrestling achieved its audience and appeal in its peaks since, and its continued support. Remove Hogan from the equation, and chances are, you aren't a wrestling fan today.
2: Lou Thesz
Why is he here?
Before the rise of the WWF, you had one undisputed hegemony in the history of wrestling, and that was the NWA. The NWA was a project that aimed to unite the territories across every part of the United States under one coalition, whilst also having their own championships that would be considered of national prestige instead of regional. Put simply, to be the NWA World Champion was the ultimate honour; the equivalent of winning the Masters in golf. And Lou Thesz held this championship for a combined total of OVER TEN YEARS. And that's merely the tip of the iceberg.
Thesz was responsible for crafting some of the most important moves in wrestling today. Variations of suplex, the Thesz Press, the STF, and perhaps most importantly of all, the powerbomb. His first run with the NWA title lasted for seven years; and in this period, he won championship after championship, becoming recognised as the undisputed world heavyweight wrestling champion, a feat not seen since the days of Frank Gotch. During his second reign, Thesz came to Japan, and had a series of matches with Rikidozan that helped establish wrestling as the phenomenon that it is in Japan today, making him instrumental in not only one wrestling sphere, but two.
There's several more things people more literate about Thesz's success could tell you, but I think what I've presented is enough to make the claim that Thesz is one of, if not, THE greatest wrestler of all-time.
Why is he below Hogan?
Mainstream appeal and the test of time. You can call me and a bunch of other fans "culturally illiterate guttersnipes", but 10 years ago, when I was nothing more than a casual fan, the only thing I knew about Lou Thesz is that Steve Austin had a signature move that was invented by him. This isn't necessarily a cultural divide either as Thesz was primarily popular in America. Maybe a re-writing of history courtesy of Vince McMahon and the WWE due to time difference, but you can't deny this has undeniably undermined his perceived impact on the business. Whilst most everyone knows who Robert De Niro is, most everyone also knows who Orson Welles was, despite being of a prior generation. And sure, film is a more popular medium than wrestling, but even wrestling fans and not curious onlookers can't tell you who Thesz is without doing a lot of research first. The fact the equivalent of essays have to be written for people to realise how important he is suggests that despite everything he did, he cannot be called the greatest of all time in my opinion. There is nonetheless a more than strong case to be made for Thesz to be ranked over Hogan however.
3: El Santo
Why is he here?
Whilst not the initial architect of lucha libre, El Santo undoubtedly perfected the formula and made it the pop culture phenomenon it is today. It was around his time that televised wrestling in Mexico took off, and he became a pop culture icon on the same level as someone like Michael Jackson in the west, if not greater. SantoĆ¢??s appeal lied very much in his mask and the mystique behind who was behind it; he was dominant beyond compare and challenged to various stipulation matches in which had he lost, heĆ¢??d have been forced to unmask. Suffice to say, he never lost any of those matches, and scarcely lost at all in his career in Mexico.
His rivalry with the Blue Demon was the stuff of legends, to such an extent that it actually transcended wrestling and entered pop culture in the likes of films both men starred in. Just days before he passed away, Santo, without warning, unmasked himself for the first and last time on a talk show, effectively giving a final goodbye to his fans. His funeral was among the biggest in the history of Mexico, the likes of which only reserved for great leaders, and several statues were erected in his honour across Mexico. Suffice to say, El Santo was the king of lucha libre
Why is he below Thesz?
Limited exposure outside of Mexico. Whilst Mexico is undoubtedly a huge market for wrestling, Santo never really got well-known elsewhere outside of wrestling historians until after his passing. Despite being considered practically a god in Mexico, he did not shape wrestling to the same extent Thesz did.
4: Rikidozan
Why is he here?
In the 1950's, Japan was still recovering from their defeat in World War 2, in particular the annihilation of the cities of Hiroshima and Nagasaki. They needed something to unite the nation and bring pride back to their land. Enter Rikidozan.
Rikidozan was not only highly successful and frequently victorious against some of the greatest Americans of the era (including Lou Thesz!), he was perhaps the only wrestler of his era to be cheered in the United States of America, who, around just a decade prior, were still reeling from the attack on Pearl Harbour and the war against the Axis Powers. You thought the 8.1 rating Raw got in the middle of 1999 was good? Try EIGHTY-SEVEN AND SIXTY-SEVEN in matches against Lou Thesz and The Destroyer, the former holding about 70 million viewers according to my sources. That's around about
half of the people in the United States, a country with more than twice the population had watching the fucking moon landing. Think about that.
If you want a perspective of how Rikidozan is seen in his native country of Japan, well, here's just one example:
Why is he below Santo?
His early death. Rikidozan was murdered at the age of only 39 in December 1963. This effectively capped a lot of further success Rikidozan could have had. Furthermore, in Japan, whilst Rikidozan is nonetheless the cream of the crop, several other talent have risen to at least be considered in the conversation of being the all-time great in puroresu, whereas El Santo's status is head and shoulders above everyone else.
5: Frank Gotch
Why is he here?
Pound for pound, Frank Gotch may have been the toughest man ever to step inside the squared circle. Nowadays, this might not seem like such a big deal, but during Gotch's day, the catch style of wrestling ran supreme. What this meant was that professional wrestling was the most legitimate it ever would be. In those days, carnivals would regularly host competitions in which if a spectator could beat their travelling strongman by pinfall or submission, they would win a sizeable cash prize. Therefore, wrestlers needed to be tough as nails in order to be effective, and even whilst young and unexperienced, Gotch held his own against some of the very best catch wrestlers of his era,
But it was his feud with George Hackenschmidt that propelled him into stardom. Now, this was a time where the only source of news distribution was the printing press; television was years away from being invented. And yet, Gotch became a national icon, defeating Hackenschmidt to become the World Heavyweight Champion. He convincingly defeated all of his peers during his era, even being invited to the White House by Teddy Roosevelt and beating a Japanese jiujistu expert in a shoot fight. He was arguably wrestling's first megastar; and travelled the world, become respected wherever he travelled, but particularly across the United States, becoming one of the most famous athletes of his era.
But who was it that finally put Frank Gotch down? Who was his Gene Kiniski, his Ivan Koloff, his Brock Lesnar? The answer is no-one. Gotch retired in 1913 after being World Champion for five years, winning his retirement match, and decimating any opponent put in his path. The dominance Gotch had at the top, especially in a time where wrestling was very much stiff and not overly worked, is unparalleled, even by the likes of Thesz.
Why is he below Rikidozan?
A lack of legacy. Gotch would also die young at 40 (some say it was because of how strongly he fought against others), but he at least managed to retire before this time. The issue was, after Gotch's retirement, the catch style of wrestling had begun to die out, as the Gold Dust Trio attained commercial success by moving towards a style closer to that of what we see today. It was still undoubtedly old-school by today's standards, but it was also removed from the heavily legit focus of Gotch's era.