I'm not meaning this to be a hate thread on Roman Reigns. Reigns is universes better than he was and I think a good deal of the hate he gets isn't all that justified, but the super push needs to end. Roman is among the top guys in the company but Vince needs to give up on making him THE singular, undisputed next "face" of WWE. Roman Reigns has been on this seemingly near endless mega push really since the break up of the Shield. What I mean by that is we've all known what Vince has wanted for him and Vince has repeatedly tried to engineer this mega moments for Reigns time and time again. His WrestleMania match against Lesnar didn't work and his match with Lesnar at the GRR was sheer garbage with a botched ending. For WrestleMania, the match was basically a finish fest but what hurt it the most was Vince trying to cast Roman Reigns in the role of an underdog fighting from underneath. Vince should have long since figured out that fans aren't going to embrace Reigns in the way he feels they should, namely as this alpha male superhero/tough guy, and they damn sure aren't going to accept Reigns in the role of an underdog fighting the valiant fight from underneath. They caught lightning in a bottle with Lesnar vs. Reigns three years back but it's not gonna happen again.
The recipe with Reigns isn't working and it's not going to work, so it's time to try something new, in my opinion. Take him in a different direction, turn him heel, turn up the intensity, do away with this swaggering alpha male bullshit or bolster it by making him into a badass who kicks ass. Vince isn't getting the most he could be getting out of Reigns and that's mostly Vince's own fault. Look around at the fans of the modern era, pay attention to who they're into, pay mind to what excites them, etc. and try applying some of it to Roman Reigns.