"Triple H, Jr." is exactly the first thing that popped into my head when I saw him. When Ambrose first showed up as a member of the Shield, he had some muscle on him and it just slowly faded away over the years until Ambrose was at a point where he was downright scrawny looking. To look at him now, Ambrose looks like he's a solid 230 lbs. or so and that, plus doing away with the shaggy, unkempt greasy hair looks better on him and yeah, he definitely looks like a heel now. It might be best to just turn him heel at SummerSlam and be done with it.